Why Black Bear?
I had my first experience with a black bear when I was 10 years old. I was riding horseback in the mountains of Montana, and when I saw it, I was sure my horse was going to get spooked and throw me off. Luckily, that did not happen and it turned out to be just a very cool memory! I have loved and studied black bears ever since, and have had the pleasure to see them in both captivity and the wild many times.
About Danielle Scott
Danielle Scott is a storyteller, strategist, and the founder of Black Bear Marketing, a boutique agency built for businesses that want clarity, confidence, and results from their marketing. With more than 20 years of experience in content creation, brand development, digital strategy, and multi-channel campaigns, she helps organizations across industries communicate with purpose and stand out in crowded markets.
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Danielle’s background includes leading national marketing initiatives, developing high-impact messaging, and managing complex digital strategies for brands in construction, manufacturing, technology, insurance, healthcare, and nonprofit sectors. As the former marketing specialist for Morton Buildings, she defined the voice of a million-dollar brand and oversaw content strategies, trade shows, campaign launches, SEO, digital advertising, and storytelling that consistently boosted engagement and performance.
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Earlier in her career, she led marketing efforts for technology and consulting firms, driving significant gains in website visibility, lead generation, and brand recognition. Today, Danielle brings that same strategic expertise to small businesses, startups, and established brands that need a hands-on marketing partner. Whether crafting SEO-optimized content, building campaigns, writing high-converting web copy, or shaping a full marketing plan, she blends deep industry insight with creativity and a strong grasp of what drives results.
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Outside of her client work, Danielle is also the author of the early-reader children’s book Max the Great, a humorous early-reader adventure inspired by her love for storytelling. The book is published through Pegasus Publishers and Nightingale Books, and is available through Barnes & Noble, Amazon, Walmart, and bookstores around the globe.
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A graduate of The University of Iowa’s School of Journalism, Danielle has spent her career turning complex ideas into clear, compelling narratives. She's also a committed community supporter, having served in numerous leadership roles, volunteered with local nonprofits, and earned recognition as a Quad Cities “Leader Under 40.”
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When she’s not helping brands grow, Danielle enjoys hiking, UTV riding, spending time with her family in Port Byron, and exploring the outdoors with her two dogs—often the source of inspiration for her next story.
